Nothing is more frustrating than stubborn management entangled in dated workflows and inefficient processes. That’s why we created “Digital Adaptation”, a new practical book on how to help senior management understand the Web and adapt the business, culture, team structure and workflows accordingly.
The web has changed the rules of business. The best practices of the industrial economy no longer apply in the digital age. What was once safe ground is no longer so, and organizations need to adapt.
Sector after sector have been transformed by the new digital economy. Newspapers have found advertising revenue and readership evaporate, music retailers have shut their door in the face of digital downloads, and companies like Blockbuster have been supplanted by digital offerings such as Netflix. To think your sector will be an exception is to under-estimate the profound impact of the web on society and business. It will not be long before new post-digital companies begin to disrupt your sector, too.
This book provides practical guidelines on how to help you adapt the business, culture, teams and workflows to embrace the full potential of the web. No fluff, no theory — just techniques and strategies that worked in practice, and showed results.
If you’ve got enough of your co-workers not understanding the Web, Digital Adaptation is just what you need — ideas and concepts that you can put in front of senior management to make real changes.
In the book we will explore how we need to move from being implementors to consultants, helping senior management understand this new medium and adapt their business accordingly.
If you have any questions, we are right here to answer them. We love our customers, and we’d love to help you in any way or just listen to your story. So please feel free to ask questions via Twitter @smashingmag — we’ll get back to you right away. Just in case: here are answers to some frequently asked questions.
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