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Behind The Scenes About Us, Impressum, Legal Notice

Smashing Family

Founded in September 2006 in Germany, Smashing Magazine delivers reliable, useful, but most importantly practical articles to web designers and developers. We don’t care about trends; we care about things that work or fail in actual projects. We are, and always have been, independent. 11+ years, and still ongoing.

Cat cooking a delicious dish.
Quick Summary

We follow a strict rule of principles and guidelines before hitting that "Publish" button. We don't have any hidden advertisements. We don't participate in any kind of affiliate marketing. We respect the rights of authors, designers, photographers and developers.

Quality matters

We care about quality content. We never wanted to be a big publishing house: our team is small, but it’s a truly wonderful team of people who really care about what they do. Passionate and dedicated. Honest and respectful. Professional but informal. Quirky and personal.

Through our articles, digital books, job openings, conferences and membership, we are committed to nourishing productivity, improving design and development skills and finessing the work-life balance. Getting better, together, by learning from each other — that’s the spirit that has been our mantra for all these years.

  • Questions? Please contact us via our contact form. Yep, email would be easier, but we literally get tons of emails; frankly it’s just easier for us to sort things and reply faster, you know.
  • Alternatively, you can contact us via Twitter — we try to reply as fast as we can.
  • You can also use our postal address for random or not-so-random messages:
    Smashing Media AG
    Werthmannstr. 15
    79098 Freiburg Germany
  • VAT ID (USt-ID): DE264172548

Advertising on Smashing Magazine

We don’t have much advertising on our site but a few spots that help us pay the bills. We look for advertisers who provide a product or service that fits the needs of a web designer or developer.

Some Smashing Metrics

  • Monthly pageviews: 3,000,000
  • Unique visitors: 2,000,000
  • Twitter followers: 1,030,000
  • Facebook friends: 297,000
  • Subscribers on Feedly: 257,000
  • Newsletter subscribers: more than 220,000

Interested? Please send a brief email to Markus at — he’ll respond as quickly as possible.

The Smashing Team

All articles are carefully curated, edited and prepared according to the high standards set in the magazine’s Publishing Policy. These guidelines are continually revised and updated to ensure that the quality of the published content is never compromised. Smashing Magazine is always expanding to provide more quality content for professionals working in Web design.

The Smashing Team consists of Rachel Andrew, editor-in-chief of Smashing Magazine, Vitaly Friedman, co-founder of Smashing Magazine, our CEOs Markus Seyfferth and Inge Emmler, our senior editor Iris Lješnjanin, and Cosima Mielke who’s not only writing and editing articles, but also producing our eBooks. Last but not least, we’re very honored and happy to have Ricardo Gimenes on board as well!

Vitaly FriedmanRicardo Gimenes (Designer & Illustrator)markus-seyfferthiris-ljesnjaninjan-constantincosima-mielkeinge-emmlerkristina-vogtaya-karikaturYana
From left to right: Vitaly, Ricardo, Markus, Iris, Jan, Cosima, Inge, Kristina, Aya and Yana.

Smashing Magazine’s Experts Panel

Before an article is published, it’s reviewed by independent reviewers — respected members of the design community who provide feedback to authors and review technical details. We are very grateful for the fantastic work of our Experts Panel, and the magazine wouldn’t have the same quality without their profound expertise and support.

Further Reading on SmashingMag:

Impressum (In German)

  • Telefon: +49 (0)761-70779498
  • Amtsgericht Freiburg: HRB 710339
  • Umsatzsteuer-Identifikationsnummer (UStIDNr.): DE264172548
  • Vorstand und verantwortlich für die Inhalte dieser Seiten gemäß TMG: Markus Seyfferth, Inge Emmler